Guides
App Store Optimization, explained plainly
How App Store and Google Play search work and what to do about it: keywords, metadata, rankings and conversion. No jargon, no fluff.
Basics
Keywords
Keywords · 2 min read
How to do App Store keyword research
Collect ideas, score them for popularity and difficulty, and pick the keywords your app can actually win.
Keywords · 2 min read
How to check App Store search popularity
Apple has no public search volume. Here is what you can use instead, and how reliable each source is.
Keywords · 2 min read
How to analyze competitors on the App Store
Find the apps you really compete with, then compare keywords, metadata, ratings and reviews to find gaps.
Keywords · 2 min read
How to localize App Store keywords for other countries
Other storefronts often have far less competition. How to choose countries, research keywords locally and measure the result.
Metadata
Metadata · 2 min read
How to use the App Store keyword field
Formatting, word choice and the common mistakes that waste the 100 hidden characters Apple gives you.
Metadata · 2 min read
App Store title and subtitle: limits and how to write them
Thirty characters each. How to fit a brand, a keyword and a reason to download.
Metadata · 2 min read
ASO checklist: what to check before you submit an App Store update
Twenty quick checks for your name, subtitle, keyword field and screenshots before you press Submit.
Measurement
Measurement · 2 min read
How to track App Store keyword rankings
Why searching on your own iPhone misleads you, and how to track ranks daily, per country, against competitors.
Measurement · 2 min read
App Store conversion rate: what it is and how to improve it
How conversion rate is measured in App Store Connect, what moves it, and how to tell if a change helped.
Google Play
Google Play · 3 min read
Google Play ASO vs App Store ASO: what’s different
The same goals, different fields. What Google Play indexes, what the App Store indexes, and how to work on both without copying one listing into the other.
Google Play · 2 min read
Google Play title, short description and description: limits and how to write them
Three fields, all of them read for search. Their limits, what Google’s policy forbids, and where your keywords belong.
Start with your own app, today
Download asorocket, pick your markets and find your app. You will be tracking your first keywords in about two minutes.
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